Twenty-Something

“This would be a great business if it weren’t for clients and staff.”

This is a bizarre old quote from the marketing agency world. I don’t know who first said it. I don’t know who most recently said it. Both the creator and subsequent relayers have it wrong. The agency business is great for those very reasons: clients and staff. This is a people business beyond question. We work with talented people trying to solve the challenge of motivating other people to buy, endorse, consume, recommend, and eternally love the products and services of a third group of people whose careers are tied to the success of our work.

What could be more interesting than that?

It’s what gets me out of bed every day at 5-something o’clock. Yes in the AM. It’s what keeps me reading emails, industry blogs and case study videos at midnight.

Feel free to heckle. But I love what I do. I love my industry. I can’t tell you how lucky I am.

This Friday marks the 20th anniversary of the launch of my agency TrojanOne. For twenty years I have been challenged with introducing my clients to more consumers. For twenty years I have enjoyed learning how an unimaginable range of industries work. For twenty years I have been surrounded by highly motivated and hard working individuals who have amazed me with their passion, dedication, and inspiration.

Thank you, people. My clients, staff, colleagues, and consumers of the past, the present and the future.

It’s fun becoming a twenty-something.