22 More Years

T1 turns 22 this week.

May 16th to be precise.

That’s years, not months. In case you’re using the toddler time system.

Whew, we made it. Eighty percent of new business lasts less than two years. How lucky are we to tack on another two decades? Guess what, we’re primed for another two or more… decades that is.

What will T1 look like in twenty years, you ask? If you didn’t ask, I don’t care. I am telling you anyway.

Well, for one, I will still be here. In 2038. The good news/bad news for all of you is that retirement isn’t in my spellchecker. So stop asking. Maybe I’m old, feeling slightly insecure, but it’s amazing how many people ask me when am I going to sell. Well never say never, but I have little interest.

In 2038 T1 will still be called T1. It took me twenty-one years to get rid of the condom name. I am not going to mess with this one. It’s too good.

In 2038 the Leafs will win the Stanley Cup. Their front jersey will be adorned by the logo of a local politician, since full-jersey sponsorship was allowed years earlier.

In 2038 T1 won’t have any clients. We will only work for brands that are shareholders or investors in our agency. I think that will be a way of the future. Plus it will allow me to remain steadfast in my independence.

In 2038 T1 will be part of a global network. If not, we will be dead. Again, we will be independent.

In 2038 T1 will have more shareholders than employees. How else will we be able to compete?

In 2038 those who are employees will have two to three places of employment. The careers of the future will look more like an Airbnb than a Howard Johnson.

In 2038 my eldest son, the most admired storyteller in the world, will hire T1 to market his global talking photography exhibit, which features real-time image and message change-outs based on the audience’s immediate emotional reactions, in galleries around the world.

In 2038 T1 will celebrate our 34th Sponsorship Forum aboard Elon Musk’s galactic cruise ship, with 1,500 delegates circling the globe.

In 2038 T1 will operate conferences in seventeen countries around the world.

In 2038 I will realize I have to stop talking about writing my book.

In 2038 Canada will win the Summer Olympics with a record haul of gold medals. Those games will be held in Nunavut.

In 2038 T1 will be celebrating our second Oscar, our third JUNO Award, and will have raised millions for charity.

In 2038 Ella-Grace Margaret Trudeau will be sworn in as Canada’s Prime Minister.

In 2038 T1 will have seven seasonal experiential platforms we own that brands can plug-and-play in at their necessity.

In 2038 Canada will have admitted their seventh U.S. state who started defection proceedings during Trump’s twelve-year presidential reign after he changed term limits to allow himself an extra four years!

In 2038 T1 will lose our patent for DNA-fuelled campaign testing to a challenge by IMI. In related news, Mark & Don were seen at Happy Hour talking about the good old days of 2008!

In 2038 I will own a professional football team. Oh please, oh please.

In 2038 my youngest son will say you’re welcome, when I say thanks for buying me that professional football team.

In 2038 T1 will operate a training program helping elderly people (like me) re-enter the workforce after a decade or more of retirement.

In 2038 T1 will have more Harrisons in it than Sterns. Today there are 3 Sterns and only 2 Harrisons. Prince and I are feeling outnumbered by my wife’s family. Plus she probably would claim Prince. Okay, more isn’t the goal, but at least an even number? (-:

In 2038 T1 will also be employing its first grandchild of a former employee. The betting pool opens soon!

In 2038 the Leafs will raise the banner on their twelfth Stanley Cup in twenty years, while every other team in the NHL complains about their dominance.