Sometimes It’s Not Just a Game

Sunday morning I was riding a school bus.

Yellow on the outside, with plastic seats on the inside. Filled with thirty nervous adolescents and a few tense coaches. Friendly driver with sweat stained souvenir Blue Jays hat.

An hour bounce along the highway ahead of me. Opening game of my Bantam football team that I coach.

As we shuffled up the highway it was all I could do to mask my nerves. Small talk, a few quips. Several shouts to tell my players to either sit down or stop screeching. The irony of me screaming at kids to stop screaming was somehow lost on me.

Coaching youth sports is not supposed to be about winning. It’s supposed to be about life lessons, role modelling, growth, and development. The bloggers, script writers, and propagandists like myself endlessly espouse it’s virtues.

Easy to understand principles and all, in most normal situations. Except the one I found myself in on Sunday. My team headed to play the team that had popped us by a ruthless 84-14 tally last season. Sorry, did I mention this was football and not basketball?

Somehow, at the time, the score didn’t seem all that bad. Perhaps our 72-12 opening season loss conditioned us for taking a pummelling. Perhaps it was because we had lost our third game 53-0.

But as we headed for our 2017 opener against the same inflicted, it felt a lot worse. I could see it in the eyes of my 13 & 14 year old players. They had been humiliated last year, they knew it, and they feared it happening again.

That loss was by a score I have never suffered in some twenty-three years and now thirty odd teams of volunteer coaching. It made me ponder. Why did the other coach not stop the onslaught?

I’ve never had the chance to score 84 points on someone in a football game. I hope I never will. I am not one to harp about sports justice, but what can possibly be achieved by lapping your opponent six times!!!!!!

You can probably forgive my edginess. I wasn’t worried about losing, I just didn’t want my kids to be humiliated, again. I told them pregame my request for them was to be GAMERS.

Don’t give me that puzzled look, like they did, I always want to strive to win. But in order to win the game, you have to put yourself in a position to be in the game. Focus on keeping yourselves in the game first, I asked, and then worry about the final outcome later.

At first it was clear they hadn’t listened. Or maybe they had listened but hadn’t heard. Perhaps I was the one who wasn’t listening, to their nerves, to their anxiety, to their tension.

We went out and got a first down. Hurrah. Maybe more to come?

We then got a few more yards. Then missed an easy catch. Then had to make a fourth down decision.

To make it a game I felt the need to strike. So I went for it. One of our rookies, in his first game of football ever in his whole entire life, scored a beautiful, improbable, broken tackle, sixty-yard plus touchdown.

But a flag hit the ground before he hit paydirt. The frustration erupted from my mouth before the referees arms went in the air. It was a stupid penalty that didn’t help the kid score, but triggered the beginning of the end.

Touchdown wiped away, we were forced to punt. The elation had turned to dread and I sensed we may be headed down Humiliation Boulevard again. So did the enemy as they confidently jogged to the line of scrimmage and looked over our dispirited defense.

Less than twenty seconds later we were down 6-0. All it took was one play. One hand-off to their star running back, who indeed had a beard covering his young face, intimidating Samson-like hair down his back, and a body that ran past every one of our players who missed their faux attempts to stop him from scoring.

I tried to restrain myself, but didn’t have it in me. I lit a fire on everybody within breathing distance of my dragon’s tongue: players, my fellow volunteer coaches, surprisingly not the refs, but most definitely the grass field, the weather, my horoscope, two kids I went to Grade 3 with, my choice of shirt, and my number one target of all time – Mh3. My tirade was highly effective at ensuring we only played more poorly and it was not surprising that our opponent quickly scored again.

The electronic scoreboard predicted our fate. Down 12-0. Only 72 more points to go and the Vegas line would have been met, to the merriment of the many bettors watching this tweenage tussle. The yellow bus suddenly seemed like an oasis I could only hope to reach.

However I have forgotten an important part of this story. I have forgotten the long winter of preparation this team had put in. Many of our players attended indoor camps each week, recruited their friends to join the team, lost weight, got stronger, grew taller, and promised themselves they wouldn’t be humiliated this season.

Indeed our kids are gamers. Gamely they fought back and gamely they turned the tide and gamely they succeeded in stopping the other team’s drives. When they weren’t on the field they were gathering with each other for impromptu pep talks, strategy sessions, and because they aren’t as football obsessed as me – a few silly jokes.

It was still 12-0 at halftime. But you know what? It was a game.

In the second half they did as the coaches asked them. It was a simple request. Win every play, one at a time, and the game result will take care of itself.

With less than two minutes to go our quarterback sneaked the ball thirty-six inches to paydirt. The score was 14-12 for us. Boy, what a game.

Still I questioned my strategy. Had I left too much time on the clock for our opponent to notch a Bradyesque like comeback? This wasn’t the time to second guess a decision already made, but that’s me.

We had to kickoff and hope to contain their star player who stared down our kicker from forty yards away, steeled in the knowledge that his coach had designed a return play for him to run for glory. Our kicker was instructed to defy their plan with a target away from their stud. But that guaranteed us nothing.

It was a perfect kick but unfortunately still landed in the hands of one of their fleet receivers. He gathered up the ball and a head of steam as he raced forward for five yards, ten yards, twenty yards, a crease to our end zone emerging in front of him, before one of our most passionate players flew in and knocked the ball from his grasp for a fumble we recovered. BALL GAME!

Apparently the bus ride home through weekend traffic was much longer than our first leg, though I don’t think my singing players or laughing coaches took notice. I was enjoying myself beyond belief, but trying not to show too much emotion to the players over the victory, in order to falsely convey some life lesson.

Hopefully you’re okay if I confess to you that it was nice to be in the game, but was even nicer to win.

150 Years of Events That Built A Country

I’m flattered. The early response to our invitation for the June 13th T1 Speaker Series featuring moi (mh3) has been amazing.

That’s the good news.
The bad news? The pressure is on!

Seriously, if you’re going to take the time out of your day to come hear me speak, I am one thousand percent committed to ensuring it’s worth your while. To that end, I’m sitting at my sports club on the May long weekend Sunday, reworking the outline of my presentation from the version I gave at CSFX17. I love creating, but I also agonize over these things.

The best part of redoing a previously given presentation is the opportunity to fix things. I think I have given my What Sponsors Want presentation so many times, that I can do it in my sleep. I probably do do it in my sleep. I need to count, but I think I am approaching one hundred renditions. One of them was two days long! I kid you not. That was in Holland and was one of my favourites of all time. So when it came to drafting my book, by the same name, candidly the content was easy. The hard part was writing my verbal manuscript.

150 Years of Events That Built a Country is a presentation that celebrates what each of us do every day. While the shelf life is probably limited to 2017 and our sesquicentennial, the importance of it will live much longer. The first version, which I shared with you at CSFX, was meant to inspire our attendees for a weekend of learning, networking, and experiencing. Many of you provided invaluable feedback on it. Both what you liked and what you wanted more of.

The history buffs loved the details and stories of century-old events they had never known of. The Toastmaster buffs were in disbelief I didn’t use a teleprompter (no notes for this cat ever). The equality buffs felt I didn’t have enough diversity across regions and in other ways. The nothing is ever good enough buffs wanted more learning.


None of you can be as hard on me, as me. Let me give you a sneak peek of what I’m tackling for June 13th, so it has fresh spin. First, I added a few new stories. I almost froze on stage while presenting at CSFX17, because I suddenly realized I had missed a MAJOR MAJOR event. It wasn’t in my deck. I almost performed a disastrous ad lib. Thankfully my calm-down voice calmed me down, and I didn’t wander off. That missed one will be in for sure. Can you guess what it is???

Addition by subtraction is also in order. One of my stories just didn’t work. I can remember being on stage fighting a tug of war with the words. With over five hundred eyeballs and a couple of HD cameras focused on me, that’s never a great feeling. When I rehearse I loved this story, but for some reason, the audience didn’t. So goodbye to that one.

The third area for improvement is to put a bow on the information and tie it all together. What lessons can we learn from our past? How did events shape our country? Why do some events, campaigns and movements succeed, when others fail? Hopefully, it will leave you thinking about what role events will play in our nation’s future. How will that impact your business, your career, and your community? What do you need to do to ensure success for your initiatives?

I am not professing to have answers for you on June 13th, but I can promise you some strong, strong fuel for your own fire. However, I will offer you a fair warning. If you attend on June 13th, you will have to deal with an overdose of MH3 passion. Some people call it bias. I don’t care what you call it. A bias that believes that events build community. A bias that connecting live is the most powerful form of engagement. A bias that what we collectively do has a powerful role in nation building. A bias that our country’s marketing pioneers, builders, innovators, and entrepreneurs have figured something out that others have not.

Second warning, you will be surrounded by a room full of people who feel the same. Many of whom have pitched me on events they feel should be included in my chit chat. Don’t be shy, I am all ears. Fire away with your ideas. I am a week or so away from finalizing the content and then handing it over to my crack creative team to make me pretty.

Talk soon. I need to go shopping for a new outfit for June 13th.

PS. If you haven’t received an invite, connect with my colleague Carli at carli.burr@thet1agency.com. Cheers!

Mother’s Earth

I’m very blessed to still have my Mom.

It was easy to be reminded of that this past weekend, as I read online Mother’s Day tributes from family, friends, digital “friends”, celebrities, and other randoms I follow. Inspiring. Revealing. Loving. Your words said it all.

Mother’s Day is an uncharted celebration for those with newborns. It’s a day of pampering for those with toddlers. It’s a “how did I get here” day for moms with teenagers. It’s a welcome oasis for the recently separated. A long-standing family tradition for those with adult children, and a reboot of the cycle for new grandmas.

Celebration cedes to tributes, tears, and timeless memories for those who can no longer tell their moms they love them in person. It’s a remorseless reminder for those who are marking the first since their mom’s passing. That tragedy attempting to mute a beautiful family day, but foiled by your proud voice that ensures your mom will be recognized.

My mom is eighty “plus” and going strong. It’s amazing when I look at her. I see her the same as I did as a child. The grit. The determination. The work ethic. The ability to laugh herself to tears. The unrelenting love of her husband.

She and I had our battles when I was young. Even when I knew she was right, I pressed my case with stubborn pride. Some things never change, but she was right more than I was.

Thank goodness.

Thankfully I listened. She may not have realized that, but I did. Her words, her actions, her examples. They taught me profound lessons. I learned at an early age that you make your own breaks in life. That there was no room in this world for excuses. That the colour of your skin wasn’t as nearly as important as what it held inside. That when I thought I had a bad day, it was nothing compared to what those of her generation endured on our behalf.

Today I love to tease her with my childhood persecution stories. Some of them are legit, some are, well, just a bit enhanced. I have the ability to repeat the same urban myth to myself to the point where I am convinced they are reality. You know the type of story where you walked uphill to school both ways? Colourizing my childhood fables makes for great storytelling, so I like them.

What is closer to the truth is that we were well fed, well clothed, and well loved. We knew that our parents were there to protect us. Even more, we knew that they would support us, even when we were wrong. That didn’t mean we didn’t get punished, but it did mean the punishment came with an equal dose of wisdom. Keeping the repeated mistakes to a minimum.

I think of my Mom as the ultimate boss any young person would want.

She set high standards, but never asked of you something she wouldn’t do herself. She was demanding, but never put you through something she hadn’t endured. She was a high achiever, but always applauded your achievements even more loudly.

Mother’s Day may only be one day a year, but it’s a debt that will never be paid off. Not that my Mother, or any of our mums, would ever expect that. That’s not part of the maternal contract. In their honour we should seek ways to pay tribute to all mothers from around the world.

Look no further than the Globe and Mail’s recent visual story this past weekend entitled The Single Mothers of Afghanistan. Read aloud, the text affiliated with each image. Picture your mom raising you in those circumstances. Imagine raising your children in those conditions.

In honour of your mother, how can you help all mothers around the world? A world that seems to be drifting rapidly towards a real life version of The Handmaid’s Tale. A world where rights, not just of women, but of all marginalized groups are evaporating. A world where Mother’s Day may soon be an illegal act.

I am so fortunate to have my mom today. My Dad is so fortunate to have married this crusader almost sixty years ago. My sons, niece, and nephew are so privileged to grow up with a loving nanna.

You make our lives better and we should say thank you every day of the year. You also show me how valuable moms are to all our futures.

No Blog This Week

I am so sorry but I can’t write a blog this week.

But at least this week I’m issuing an apology.

Last week I just went silent on you.

No explanation, no apology, no note.

Reminds me of a former college girlfriend.

Just kidding.

Maybe.

Back to my inability to blog this week.

I don’t have another logical word in my body.

Just too busy finishing this book.

It was just an idea in January.

Now it’s 64,000 plus words.

Due April 30th.

Should get past 70,000 by then.

Lots of help from people like you.

Thanks.

C’mon, I meant that.

Thanks.

Can’t wait to be done this phase.

My overly ambitious self had no idea what I signed up for.

My friend Norm scoffed when I signed a contract with such a crazy deadline.

So did his wife.

Yes, you did too, you know it.

I have to admit that they were right.

As usual.

I should have asked for more time.

Then again, I may have procrastinated.

I may have been distracted.

I may have sat on my desk one Monday night.

Writing a blog that makes no sense.

Yes, this is how tired my brain is.

Thanks for listening.

I promise something marginally better.

Next Week.

CSFX Hangover

No, I don’t have the kind of hangover you are thinking.


I have the milestone kind of hangover. The one you get after a big accomplishment or period in your life. That after a major event, or back from your honeymoon, or the end of a season hangover. That kind of a hangover where part of you cherishes the memories, achievements and success, while the rest of you can’t wait for what’s next. I always find that the day after something big, I wake up obsessed about the next one. There is nothing wrong with that, but a little break can also be a good idea.


The thing 
is, I don’t want a break. I want to go back to Ottawa right now, and hang out with everybody. I feel bad that I didn’t sing at our karaoke event. Of course, you would have felt worse if I did. But seriously, I feel like I never get enough time to speak to everybody or get caught up with old friends. It’s like frosh week. It was amazing. You learned a lot. You had lots of fun (at least in my era of frosh week), but now you must go to class.


Wouldn’t it be amazing if I ran a Forum every month?


I am only half-joking. Our next one is too far away. August 2018. What is that? Three years?! There will be more than a few events between now and then, I promise. We are cooking up some more T1 Speaking Series event dates and plan to get our schedule to our guests earlier. We have at least two parties being planned. We might even rekindle a Canada Night or two at some out of country events… but won’t share which ones yet!

Wondering how to get on our guest list? Simple, I invite the people I have relationships with. That includes clients, suppliers, team members, ex-team members who I still like, ex-team members who still like me, competitors who collaborate, suppliers who add value, industry leaders, properties our clients’ partner with, and the odd friend (or ten) who work in boring industries and are jealous of ours.


So now is your opportunity to get added to the not-so-exclusive guest list (I mean, really, 
when has anyone been able to accuse me of excluding people?). I need your help. I need you help me with my CSFX hangover.


I would love your input on this past year’s event. Our delegates will soon all receive a nice survey. People that didn’t attend will also be sent a questionnaire of a different sort, but don’t restrict yourself to that. I want your suggestions, input, and feedback. You can post here. You can email me. You can email our info email addresses. You can post on social.

Sound off any topic you like:
1. If you came to CSFX, what did you like? Not like?
2. If you didn’t attend, why not?
3. If you can’t wait till Whistler for CSFX & Crankworx in August 2018, should we hold a mini event prior?
4. Any suggestions for future speakers? Content? Topics?
5. 2018 is booked (Crankworx obviously), 2020 is looking solid… any suggestions for 2019 or 2021, 2022, 2065?

Thanks for helping me cure my what ails me. It’s much appreciated!

The Sound of Music

I know it sounds pedantic to say that it’s the musicians that make the JUNOS so special, but it’s true. I can also say the same about the 2017 Canadian Sponsorship Forum. The musicians, in many expected and unexpected ways, certainly made CSFX17 the most memorable three days as two hundred new found friends could ever have. 

Making magic may not be the brand promise of most conferences, but all of our delegates this weekend would confess that’s what they experienced. Then again, was CSFX17 a Forum or a Festival? When the speakers are being showcased on band-ready stages. When the attendees camp out together for days. When our bus drivers let us sneak cases of Steam Whistle on the bus. When the founder of Smoke’s Poutinerie belts out an inspiring mash-up of three classic eighties songs during his keynote. When hours of delegate karaoke is called “the best business networking experience of their life” by a longtime sponsorship vet. When every speaker has their own walk-up music. Uh-huh. That’s no conference, that’s a concert. 

I have to personally thank the Arkells for setting the tone for the weekend. You can only imagine how hard it is to play a corporate gig at 1:30pm on a weekday, with everyone sober as a judge. But Max Kerman took on our delegates and had them singing out the chorus to My Heart’s Always Yours in no time. They wrapped up their three-song mini set by fulfilling a spontaneous request from one of our delegates to hear Leather Jacket. The Arkells unplugged from the stage, strolled into the middle of our room, and strummed their ways into the souls of everyone.

https://www.youtube.com/watch?v=8S2ILPnHhSU&feature=youtu.be

When I asked our delegates who was their favourite presenter (oh please let it be me I hoped), there was an abundance of love for Don Amero. The three-time JUNO-nominee surprised the attendees of his Music as Medicine workshop with his intellectual depth and passion for healing. If they had watched my T1 Speaker Series interview with Don, they would not have been surprised. What most delegates didn’t see is how under the weather Don was, battling a six-week bug. He even skipped attending the JUNOS to rest for his performance at our after-party. There is no price you can put on honour or friendship. Thanks Don. 

https://www.youtube.com/watch?v=UbeYFJvzJ9w&feature=youtu.behttp://

The other musical highlights were not programmed by us, but came courtesy of CARAS, as our delegates attended the jewel of the weekend – the Songwriter’s Circle, and of course the Awards Show. 

The Songwriter’s Circle host and Ottawa native, Bruce Cockburn, brought back so many memories for me with his songs. Not surprisingly, his stories were just as thoughtful. Delegates raved to me about Chantal Kreviazuk, who told the story of her best friend committing suicide when she was eighteen and playing the song inspired by this tragedy. Then, her second song was a passion pitch to young artists to follow their own voice and not bow to outside pressures. 

The JUNO Awards had me pumped. I love Russell Peters. I can only imagine having the talent of Bryan Adams. I am young enough at heart to know the words to Alessia Cara’s Scars to Your Beautiful. I am old enough to respect an 18-year-old Shawn Mendes. M\I think I am still man enough to still have a Sarah McLachlan crush. 

We had the aforementioned-smuggled beers on our bus and great seats thanks to Amazing Andreas Mendoza. But it was two verbal performances I will remember for a long time.

The first, was Sarah McLachlan’s Canadian Music Hall of Fame acceptance speech.

Canada is a country “where the rights of girls and women are respected, where people of all ethnicities, genders and sexual identities can stand together as one. Where diversity is cherished. Where the arts are revered. Where people being polite is still an important thing,” she said. “We Canadians, we’re far from perfect, but we have a lot to offer the world and we have to continue to set the bar high.”

The second amazing acceptance speech was from Rob Baker and Paul Langlois of The Tragically Hip. But things got ugly when the show producers inexplicably tried to cut off Langlois, as his speech ran overtime. The situation was unforgettable, unfortunate, and completely unnecessary.

As Langlois’ speech ran past the allotted time, the show’s producers tried to play him off stage with music.

He asked, “Oh, you’re actually going to play me out?” and continued to deliver his speech, while the producers changed the music to the Hip song Ahead by a Century. Langlois continued talking, saying, “Go to commercial, go ahead. This is my arena, not yours.” He proceeded to thank Downie, which was met with thunderous applause and cheers from the audience. Many people took to Twitter to share their disapproval about the beloved Canadian band’s cut-off.

I think Surprise & Delight has become overused in marketing. But the way we ended CSFX17 with a SURPRISE performance by The Lytics, there was unmatched DELIGHT for all who attended the after party. This was a true, funny and random surprise can be. The group was stranded outside the JUNOS and in need of a ride. Not shockingly, our team bartered a deal with them. They could get a ride if they performed on the bus. That was S&D performance number one. Then an invitation to join our after-party for a drink, turned into an uber facilitated scramble for a beats-laden computer and a three song set.

https://www.youtube.com/watch?v=s3WXDp3Kxqo&feature=youtu.be

Another shout out to Don who was our scheduled party headliner, performing after Universal Music artist Gabrielle Shonk (who has a voice you need to check out) despite his weary bones. Don had no problem ceding the floor to his fellow Winnipeggers, knowing the Lytics would get the room a jumping! 

That’s the type of respect only a talented musician could show to fellow musicians. 

What to Wear, What to Wear?

I have this recurring dream about CSFX17 that I haven’t prepared at all. Suddenly, I am being asked to go on stage and introduce the next speaker, whom I know nothing about. The dream gets worse when I forget the script to my own keynote, can’t remember the last name of the CEO of our conference partner, and then proceed to ask for a program guide so I can look up a session title.

Bet you’re even more keen to join us this Friday in Ottawa!

One saving grace is that I seem to always have my pants on during these nightmares. That’s a good thing because truth be told, I am having a wee bit of panic of what to wear this weekend to the JUNOS. Yesterday I read a sartorial profile on Kardinal Offishall’s style in Toronto Life and liked his idea of dressing simple, but adding one bold piece, like a chunky watch or bold hat, to create a buzz. Sounds good… except if I show up in a wide brim fedora, people may wonder what the ransom price is to have me returned by my kidnappers or not!

Still, I am spending Canadian Sponsorship Forum weekend at the 2017 JUNOS with 250 of my closest, bestest, newest sponsorship industry friends and I am feeling a bit unprepared. What does one wear to the JUNOS weekend? What are you going to wear? Think of the circumstances!

The 2016 JUNO Awards. Scotiabank Saddledome, Calgary, AB. April 3, 2016. Photo: CARAS/iPhoto

First, there is the flight there. The odds are high you are going to be next to an artist, or producer, or, at worst, a publicist. No insults to publicists, but when they meet me and realize I am not a somebody, their facial disappointment is incredibly hard on my ego. But back to you! This is an important moment. You want to look cool for your starry seatmate, but not too cool. You want them to wonder if you’re a hotshot from a label, or the next big festival promoter, or even cash-laden sponsor. You don’t want to have to start the conversation, so you need something that will get them to open up.

Now let’s skip a few days, and think about the flight home. Here is your last chance for a name-dropping story you can regal dinner party friends with for years. You have purposely taken an afternoon flight, so you can ride with some hungover talent who might just fall asleep on your shoulder. Can you snatch a drooly selfie without waking them up? If you do, be sure to have worn an outfit that says it may have spent the night on your hotel room floor, or somebody else’s. But so what? It still rocks. So, you must wear something that is essentially the perfect intersection of the walk of shame and the catwalk…

If you found that perfect go home garb, that may be what you have worn to the JUNOS after party (Don’t have an invite to one yet… message me about mine). Of course, the real issue is what happens if your drooler was at the same party as you. Don’t worry, if they remember that will be a miracle. Plus, if they DO remember, then they noticed you. Victory!

Let’s be clear, you can’t wear the same outfit to the after party that you wore to the awards broadcast. Read the fine print on your ticket –  the JUNOS want you to look good for television. Plus, I know you have put a lot of thought into getting Shawn Mendes attention or Sarah McLachlan, depending on whether you are a cougar, or twenty years past your prime like me, or thirty. Regardless of your interests or your age, get fancy people. It’s show time!

The 2016 JUNO Awards. Scotiabank Saddledome, Calgary, AB. April 3, 2016. Photo: CARAS/iPhoto
The 2016 JUNO Awards. Scotiabank Saddledome, Calgary, AB. April 3, 2016. Photo: CARAS/iPhoto

If the dizzying pace of outfit changes doesn’t make you feel like stage dancer in a tacky cruise ship show, then wait. Just hours before the broadcast you were seated at the JUNO Songwriters’ Circle, a fundraiser for MusiCounts. Odds are good that you have missed brunch and your last full meal was somewhere in the ByWard Market. By meal I mean ice, stir stick, mix or whatever. So, you need to be comfortable. You need ventilation, but you also need to look cool-casual. This event is laid back, so your outfit better be. Keep in mind that there could be a Justin Trudeau sighting as well. What if he agrees to a picture? Crap! What a nightmare and it isn’t even Saturday yet.

Saturday, I can’t help you. Are you going to the JUNOS banquet? Are you attending my conference? Are you joining to watch me do karaoke at the Sens House? Do you really think I am going to sing? Do you have a VIP suite to hang out in? What about JUNOfest? Did you find some cool bands on Friday you want to see again? The forecast says it’s going to be around freezing, so your outfit needs to be chill.

I would love to provide more advice, but I need to get home and layout my garb. I also must figure out workout clothes, clothes for my Thursday stage rehearsals (yes I think about these things), what socks to bring, should I bother with a coat and, finally, I have to do a contact lens count. A contact lens count you ask? Yes, I need 1.5 pairs per day as they get all foggy on me when I wear them too long and my only pair of glasses are far from JUNOS cool. Besides, I need to see what YOU are going to be wearing!

 

A 183-Year-Old Viewpoint

I really like Tourism Toronto’s new spot.

Engineered by J. Walter Thompson, the new spot is a wonderful celebration of everything the 416/647/905/289 has to offer. I am not sure if the ad was released in celebration of the city’s milestone 183rd birthday, but that’s my guess.

The spot focuses on three F’s that make Toronto great right now: Food, Being a Fan, and Freedom.

This city tastes so damn good right now. When I moved here, the restaurant scene had no imagination. A waterfront patio or a view from an office building masqueraded as an atmosphere. Quickly prepared and even more quickly served Asian food pretended to be experimental. The removal of tablecloths at 9:00 PM, to make way for a dance floor, falsely signaled hipness.

Today, there are more places to dine than days in the week. Neighbourhood flavours are popping up and establishing delineated neighbourhood pockets that offer multiple options. Young people have made finding the latest brunch place into an art form. Condo after condo is rising to provide even more clients than most proprietors could imagine.

Food is also our moist outward symbol of our multiculturalism, which, thanks to President Trump, is high on the conscious of the entire world right now. Canada has longed to open its doors to the world and the collection of top menus profiled by Toronto Life demonstrates the benefit of that.

This city is also playing damn well right now. Is it possible with the rise of the Maple Leafs, renewed leadership at the Argos and the continued excellence of TFC/Jays/Raps, that 2017 could mark us going 5 for 5 in reaching the playoffs? Our teams’ performance has only been outshone by amazing marketing and player engagement. We The North is a timeless and brilliant marketing campaign. The Bautista bat flip should be in Cooperstown if it isn’t already. The media even seems to like the current Leafs brass  

My Dad used to tease me as a young Leafs fan. His patented expression “Poor old Toronto” could regularly be applied to many of the lean long downturns our teams have faced, but I smell a parade coming before you know it. Will it be a World Series? A Coupe Grey? Lord Stanley’s mug? My prediction? Raptors. 2017 NBA Champions. You heard it here first. Raps-Rockets, we win in 7!

Long before the world has decided to take a turn back to the Stone Age and erect borders, Brexits and brick walls, Toronto has been one of the most welcoming places on Earth. I found this as a young mixed race individual moving here with no track record and today we continue to do so. Unfortunately, the most famous Black Jew that Canada has produced isn’t me, though I’m giving Drake a good chase. JK!!! 

Drake is no refugee, but I love his eagerness to stump for our city at almost every chance he gets. We are a city that accepts everyone and our backbone is going to be tested more and more over the next few years. 

I only have small quibble with the Toronto Tourism’s piece – proclaiming Toronto as “Canada’s Downtown.” Guess the tourism marketers decided we don’t need any visitors from the rest of Canada. Perhaps they haven’t travelled across this great land and realized the dislike our fellow citizens have for our arrogance. In fact, I thought by loaning the Raps and Jays to the rest of the country that we were building new bridges (I’m only half joking).

Toronto is no more Canada’s downtown than Bay Street is my bank or Ossington is my rec room or Leslieville is my garden. Toronto, like Vancouver, Halifax, Chicoutimi, Lethbridge and Brandon, is a window into Canada. What you see through that window is a lot different than what you would see through the Fort McMurray or Port Hawkesbury window, but we aren’t anybody’s downtown. 

But that’s just my point of view. The View from/of Toronto is a pretty good one. So, let’s share it and not flaunt it!

“Guess Who”…. at CSFX 2017!

Can you “Guess Who” will be appearing at CSFX 2017?

It’s true, the thirteenth edition of the Canadian Sponsorship Forum will be featuring some amazing JUNOS weekend talent. No it won’t be the eponymous Winnipeg rockers. I just borrowed their name to create a catchy headline, or what I thought was a catchy headline.

But I can promise you some surprise artists will be making an appearance sometime during the weekend. I can’t tell you when. I certainly can’t tell you who. That would be ruining the fun. In fact, I have already said too much. I will leave it to you to be ready to share live with your social networks, so make sure your smartphone is always charged. As for whether you will be able to get a selfie, a group photo, or an autograph… my advice is simple. Sit in the front row of every session. Dress to impress. Gasp out loud every time a curtain opens behind a speaker. Mare sure you have engaged a teammate with sharp elbows to ward off other delegates trying to hone in on your moment!

Rock out to the best of Canadian music with the industry’s top thinkers, doers and knowers at CSFX17.
Experience three days of immersive JUNOS moments alongside the best brands, properties and agencies in the industry.

 

 

 

 

 

 

 

That’s half the fun of an event like the JUNOS. You don’t know who you are going to run into over the weekend, whether it be in the hotel or on the street. Just take a look at this year’s nominee list! We have The Weeknd, Celine Dion, Drake, Sam Roberts Band, Tegan and Sara, Coleman Hell, The Tragically Hip, Billy Talent, Hedley, Leonard Cohen, and Arkells just to name a few! How much fun would it be to see one of them? Once again, I encourage you to be at your ready. Start a couple of weeks out by practicing your moves. For example, don’t suffer from open mouth gaping syndrome when you first catch their eye. Your uvula is not attractive to anyone, especially perfect strangers. Secondly, don’t stammer that your their greatest fan and then get the name of their last single incorrect. Third, don’t start talking about your Kiwanis music festival ribbons unless you enjoy shouting to the back of a departing skull.

Here is who I can tell you that we are going to see: Shawn Mendes, The Strumbellas, Ruth B, Alessia Cara and A Tribe Called Red.

Sourced from: The JUNO Awards

Taking nothing away from the spectacular award show itself, but my favourite event is the Songwriters Circle in support of MusicCounts. The 2017 version of this event is hosted by music legend Bruce Cockburn and features some of Canada’s most talented songwriters, including this year’s JUNO nominees, performing their songs and sharing the stories behind them.

Guess who else you are going to see at CSFX 2017? Well I can tell you we have delegates from RBC, BMO, TD, Visa, Scotiabank, Telus, Bell, NHL, Canadian Red Cross, Allstate Insurance, Freedom 55 Financial, Unicef Canada, Habitat for Humanity Canada, Dairy Farmers of Canada, Diamond Integrated Marketing, NFL Canada, NBA Canada, Lumency and more! Now I am not sure if this is needed, but I am happy to share my Top 10 Networking Tips with you perhaps in a future blog, but #7 is most definitely to keep your PowerPoint in your pants. Seriously, nobody comes to a conference to get pitched. Friends first, sponsorship partners second.

Our JUNOS weekend won’t be complete without some Ottawa venue carousing at JUNOfest. Friday night we encourage you to hit the town with your wristband (part of your delegate kit) and check out some of the 100+ artists playing on stages throughout Ottawa. The festival will feature live performances by regional and national artists representing the many genres that make up Canadian music, including local artists representing Ottawa’s diverse and vibrant music scene and 2017 JUNO Award nominees.

You don’t need to guess at who our great speakers are. But in case you’ve missed it, we have Google’s very own Mike Armstrong and Cristie Schultz talking how Google can help you amplify your efforts in a mobile-first World. We have the founder and CEO of Spartan Race, the world’s leading obstacle racing company, Joe De Sena. We have digital media industry veteran of nearly 20 years, Marc Dinsdale, from Facebook and Instagram. We have Marketing Mag’s 30 under 30 winner, Rebecca Basi, from Plastic Mobile. We have Dana Brochu chatting how Sleeman Breweries launched a new product with a younger demographic. We have Allan Reid, President & CEO of CARAS, The JUNO Awards and MusiCounts, giving a backstage glimpse of the JUNOS and Canadian music. We have Smoke’s Poutinerie‘s Ryan Smolkin discussing brand building through entertainment and world domination through poutine. That’s just a small taste of CSFX17’s exciting speaker roster. 

Network with the country’s top decision-makers, executives and purchasing powers.
Hear from speakers that that inspire next-level thinking in sponsorship marketing.

 

 

 

 

 

 

 

I would encourage you to, once again, sit in the front. I would also encourage you to keep that charged phone in your pocket. Trust me, the world can wait forty-five minutes. You are much better off inhaling everything the speaker has to offer, especially if you want to hit them up later for coffee. Nobody wants to have coffee with the crown of your head.

I am sure you can guess by now that I will be at CSFX 2017, as your host and conference guru. But if you have any questions for me sooner, feel free to reach out!

 

Ghost Writer

Ladies and gentlemen it’s official, I am writing a book.

I talked about it for years and was asked about it a great many times. A lot of my friends and several of my blog readers – which would mean all of them – have suggested that perhaps I should put something together that is a little bit longer than a weekly rant. They have also suggested, and not unfairly, that I use appropriate grammar, structure, punctuation and language style. So, I went out and bought a classic style guide, completely rearranged my work schedule, put on my thinking hat and dove right in.

I’m sure you have many questions. Questions that most likely fall under the following three inquiries. Number one, what am I writing about? Number two, who agreed to publish this thing? Number three, who is going to read it?

Number One

I am going to write about what sponsors want. Why? Well first off, every piece of unsolicited advice I’ve received in my life has been consistent with “you should do something you know or you should do something you’re passionate about.”  So, that’s exactly what I’m doing and it’s pretty exciting. Literally what I’m attempting to do is take a presentation that I have given at least 50 times, which focuses around my ranting against gold, silver and bronze sponsorship packages, and turn it into a book. If you have ever seen my presentation before, you know that I focus on sponsors wanting to borrow equity, tell stories, engage stakeholders, see proof and get promoted. So naturally, this is precisely what my book is about.

Number Two

Ohio University Press agreed to publish my book. They even sent me a fancy contract, which I’ve signed, and now I have an incredibly demanding set of deliverables because I set a ridiculous timeline to deliver this book by April 30th. In addition, we still have the many projects going on at T1. I am, however, honoured and candidly intimidated that the Ohio University press will be including my book in a new sports marketing series they’ve been creating, publishing and promoting over the last year. They have asked me to tackle the sponsorship topic for my book and they have several more in the hopper as well. If you’re wondering if this has anything to do with my recent trip to Athens, Ohio where I talked happily in this blog space about working with some fantastic combined MBA/MSA students, then you are correct. If you’re thinking that Ohio University also sounds like the same place where my good friend Dr. Norm O’Reilly is the Richard P. & Joan S. Fox Professor of Business, you’re right again. I’ll fill in the blanks for you if you’re thinking this publishing gig is a result of me using my connections, it is. I mean, what good in life are connections if we can’t use them.

Number Three

Now on to chapter three. I didn’t mean chapter three but I guess I’m thinking about the book. Question three, who will read it? The cool thing about this project is that while I have a university as my publisher, it’s not a textbook. It’s a book that we would like to see in classrooms in sports marketing courses on sponsorship. It’s a book that we would like to see in many countries, in fact the book is going to be promoted in over 50 countries through their network. It’s a book we would like to see as required reading. But most importantly, it’s book we would like to see people who work in sponsorship in the street reading, whether that be an academic professional or on a voluntary basis.

I hope all of you read the book as well because if one thing is for certain you are all contributors. The book is not a textbook and was not meant to be an academic study. It was really to question my thoughts on sponsorship, on the opportunities that exist today, on the application to use it tomorrow and what makes for great sponsorship or for poor. Really what this book is going to be is a catalogue for my lifelong industry observations. I have had the amazing fortune to work on some great sponsorships but candidly I have had the opportunity to watch and observe even more great work than I’ve had my hands on. I’m combining my life of observing, my relentless reading, insane amount of conference going and unapologetic event snooping to pepper my thoughts into one little book. So, in effect everybody in my universe is a contributor.

On top of that, I should reach out to some of you for discussions, to gain your input, to question case studies and to fax quotes for the book (that is been an interesting exercise). I’ve reached out to people as far away as Austria, Germany, The United Kingdom, Spain, The United States of Trump and, of course, some Canadian experts as well. Modestly I must say that everybody is very excited for me and so far have agreed to contribute as best they can. If you have any thoughts or a case study or a person I should interview or an idea for my book, send it my way. 

As the publisher said to me, nobody is getting rich off this. My motivation is to provide a resource to help sponsorship marketers around the world. My motivation is to create a vehicle for conversation about different points of view on sponsorship. My motivation is to shape and share what I have learned so others benefit. If you want to be a part of that, hurrah! But hurry, I have committed to a crazy deadline of April 30th for my first draft. Yikes. That’s 80,000 words away. The good news is I have cranked out about 43,000 words already, digitally at least. Though I suspect 42,000 of them will be deleted. If you want to read some, I can send the completely unedited version to you because I’d love to hear your ideas and thoughts.

How have I been able to get so much done in January? Well my team here at T1 has been incredibly supportive. I was really quite surprised how agreeable everybody was when I said “Hey I’m not going to come in most mornings. Hey I’m going to decrease the number of meetings I attend. Hey I’m not going to work on so many projects. Hey I need to move your weekly one-on-one to the afternoon.” I don’t know, maybe I was naïve expecting more protests. Maybe my ego hoped for some tears and whimpering sad faces. I guess my team is just so supportive of me that they don’t have a problem with me not being around. I guess the team really wants T1 to have a worldwide publication and they’re willing to sacrifice having me in their meetings giving them the death stare. Somehow, someway my team has figured out that they need to let Mark go be in a dark corner to scribble down all his problems, memorize his memoirs and put them into a book.

Of course, I must thank my darling wife Karen, my lovely and handsome sons, my sweet little animals Prince my CavaPoo and Apollo the crazy cat. I also must make sure that I think of my staff who sacrificed so much. But it all seriousness to everyone who reads this blog, a big big big big thanks as many of you have said to me, “Hey you know what you’re an OK writer, maybe you should write a book.”

So finally, I am listening and cranking out pages, because that’s what you want and this book is about What Sponsors Want.