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No, I don’t have the kind of hangover you are thinking.

I have the milestone kind of hangover. The one you get after a big accomplishment or period in your life. That after a major event, or back from your honeymoon, or the end of a season hangover. That kind of a hangover where part of you cherishes the memories, achievements and success, while the rest of you can’t wait for what’s next. I always find that the day after something big, I wake up obsessed about the next one. There is nothing wrong with that, but a little break can also be a good idea.

The thing is, I don’t want a break. I want to go back to Ottawa right now, and hang out with everybody. I feel bad that I didn’t sing at our karaoke event. Of course, you would have felt worse if I did. But seriously, I feel like I never get enough time to speak to everybody or get caught up with old friends. It’s like frosh week. It was amazing. You learned a lot. You had lots of fun (at least in my era of frosh week), but now you must go to class.

Wouldn’t it be amazing if I ran a Forum every month?

I am only half-joking. Our next one is too far away. August 2018. What is that? Three years?! There will be more than a few events between now and then, I promise. We are cooking up some more T1 Speaking Series event dates and plan to get our schedule to our guests earlier. We have at least two parties being planned. We might even rekindle a Canada Night or two at some out of country events… but won’t share which ones yet!

Wondering how to get on our guest list? Simple, I invite the people I have relationships with. That includes clients, suppliers, team members, ex-team members who I still like, ex-team members who still like me, competitors who collaborate, suppliers who add value, industry leaders, properties our clients’ partner with, and the odd friend (or ten) who work in boring industries and are jealous of ours.

So now is your opportunity to get added to the not-so-exclusive guest list (I mean, really, when has anyone been able to accuse me of excluding people?). I need your help. I need you help me with my CSFX hangover.

I would love your input on this past year’s event. Our delegates will soon all receive a nice survey. People that didn’t attend will also be sent a questionnaire of a different sort, but don’t restrict yourself to that. I want your suggestions, input, and feedback. You can post here. You can email me. You can email our info email addresses. You can post on social.

Sound off any topic you like:
1. If you came to CSFX, what did you like? Not like?
2. If you didn’t attend, why not?
3. If you can’t wait till Whistler for CSFX & Crankworx in August 2018, should we hold a mini event prior?
4. Any suggestions for future speakers? Content? Topics?
5. 2018 is booked (Crankworx obviously), 2020 is looking solid… any suggestions for 2019 or 2021, 2022, 2065?

Thanks for helping me cure my what ails me. It’s much appreciated!

I know it sounds pedantic to say that it’s the musicians that make the JUNOS so special, but it’s true. I can also say the same about the 2017 Canadian Sponsorship Forum. The musicians, in many expected and unexpected ways, certainly made CSFX17 the most memorable three days as two hundred new found friends could ever have. 

Making magic may not be the brand promise of most conferences, but all of our delegates this weekend would confess that’s what they experienced. Then again, was CSFX17 a Forum or a Festival? When the speakers are being showcased on band-ready stages. When the attendees camp out together for days. When our bus drivers let us sneak cases of Steam Whistle on the bus. When the founder of Smoke’s Poutinerie belts out an inspiring mash-up of three classic eighties songs during his keynote. When hours of delegate karaoke is called “the best business networking experience of their life” by a longtime sponsorship vet. When every speaker has their own walk-up music. Uh-huh. That’s no conference, that’s a concert. 

I have to personally thank the Arkells for setting the tone for the weekend. You can only imagine how hard it is to play a corporate gig at 1:30pm on a weekday, with everyone sober as a judge. But Max Kerman took on our delegates and had them singing out the chorus to My Heart’s Always Yours in no time. They wrapped up their three-song mini set by fulfilling a spontaneous request from one of our delegates to hear Leather Jacket. The Arkells unplugged from the stage, strolled into the middle of our room, and strummed their ways into the souls of everyone.

https://www.youtube.com/watch?v=8S2ILPnHhSU&feature=youtu.be

When I asked our delegates who was their favourite presenter (oh please let it be me I hoped), there was an abundance of love for Don Amero. The three-time JUNO-nominee surprised the attendees of his Music as Medicine workshop with his intellectual depth and passion for healing. If they had watched my T1 Speaker Series interview with Don, they would not have been surprised. What most delegates didn’t see is how under the weather Don was, battling a six-week bug. He even skipped attending the JUNOS to rest for his performance at our after-party. There is no price you can put on honour or friendship. Thanks Don. 

https://www.youtube.com/watch?v=UbeYFJvzJ9w&feature=youtu.behttp://

The other musical highlights were not programmed by us, but came courtesy of CARAS, as our delegates attended the jewel of the weekend – the Songwriter’s Circle, and of course the Awards Show. 

The Songwriter’s Circle host and Ottawa native, Bruce Cockburn, brought back so many memories for me with his songs. Not surprisingly, his stories were just as thoughtful. Delegates raved to me about Chantal Kreviazuk, who told the story of her best friend committing suicide when she was eighteen and playing the song inspired by this tragedy. Then, her second song was a passion pitch to young artists to follow their own voice and not bow to outside pressures. 

The JUNO Awards had me pumped. I love Russell Peters. I can only imagine having the talent of Bryan Adams. I am young enough at heart to know the words to Alessia Cara’s Scars to Your Beautiful. I am old enough to respect an 18-year-old Shawn Mendes. M\I think I am still man enough to still have a Sarah McLachlan crush. 

We had the aforementioned-smuggled beers on our bus and great seats thanks to Amazing Andreas Mendoza. But it was two verbal performances I will remember for a long time.

The first, was Sarah McLachlan’s Canadian Music Hall of Fame acceptance speech.

Canada is a country “where the rights of girls and women are respected, where people of all ethnicities, genders and sexual identities can stand together as one. Where diversity is cherished. Where the arts are revered. Where people being polite is still an important thing,” she said. “We Canadians, we’re far from perfect, but we have a lot to offer the world and we have to continue to set the bar high.”

The second amazing acceptance speech was from Rob Baker and Paul Langlois of The Tragically Hip. But things got ugly when the show producers inexplicably tried to cut off Langlois, as his speech ran overtime. The situation was unforgettable, unfortunate, and completely unnecessary.

As Langlois’ speech ran past the allotted time, the show’s producers tried to play him off stage with music.

He asked, “Oh, you’re actually going to play me out?” and continued to deliver his speech, while the producers changed the music to the Hip song Ahead by a Century. Langlois continued talking, saying, “Go to commercial, go ahead. This is my arena, not yours.” He proceeded to thank Downie, which was met with thunderous applause and cheers from the audience. Many people took to Twitter to share their disapproval about the beloved Canadian band’s cut-off.

I think Surprise & Delight has become overused in marketing. But the way we ended CSFX17 with a SURPRISE performance by The Lytics, there was unmatched DELIGHT for all who attended the after party. This was a true, funny and random surprise can be. The group was stranded outside the JUNOS and in need of a ride. Not shockingly, our team bartered a deal with them. They could get a ride if they performed on the bus. That was S&D performance number one. Then an invitation to join our after-party for a drink, turned into an uber facilitated scramble for a beats-laden computer and a three song set.

https://www.youtube.com/watch?v=s3WXDp3Kxqo&feature=youtu.be

Another shout out to Don who was our scheduled party headliner, performing after Universal Music artist Gabrielle Shonk (who has a voice you need to check out) despite his weary bones. Don had no problem ceding the floor to his fellow Winnipeggers, knowing the Lytics would get the room a jumping! 

That’s the type of respect only a talented musician could show to fellow musicians. 

I have this recurring dream about CSFX17 that I haven’t prepared at all. Suddenly, I am being asked to go on stage and introduce the next speaker, whom I know nothing about. The dream gets worse when I forget the script to my own keynote, can’t remember the last name of the CEO of our conference partner, and then proceed to ask for a program guide so I can look up a session title.

Bet you’re even more keen to join us this Friday in Ottawa!

One saving grace is that I seem to always have my pants on during these nightmares. That’s a good thing because truth be told, I am having a wee bit of panic of what to wear this weekend to the JUNOS. Yesterday I read a sartorial profile on Kardinal Offishall’s style in Toronto Life and liked his idea of dressing simple, but adding one bold piece, like a chunky watch or bold hat, to create a buzz. Sounds good… except if I show up in a wide brim fedora, people may wonder what the ransom price is to have me returned by my kidnappers or not!

Still, I am spending Canadian Sponsorship Forum weekend at the 2017 JUNOS with 250 of my closest, bestest, newest sponsorship industry friends and I am feeling a bit unprepared. What does one wear to the JUNOS weekend? What are you going to wear? Think of the circumstances!

First, there is the flight there. The odds are high you are going to be next to an artist, or producer, or, at worst, a publicist. No insults to publicists, but when they meet me and realize I am not a somebody, their facial disappointment is incredibly hard on my ego. But back to you! This is an important moment. You want to look cool for your starry seatmate, but not too cool. You want them to wonder if you’re a hotshot from a label, or the next big festival promoter, or even cash-laden sponsor. You don’t want to have to start the conversation, so you need something that will get them to open up.

Now let’s skip a few days, and think about the flight home. Here is your last chance for a name-dropping story you can regal dinner party friends with for years. You have purposely taken an afternoon flight, so you can ride with some hungover talent who might just fall asleep on your shoulder. Can you snatch a drooly selfie without waking them up? If you do, be sure to have worn an outfit that says it may have spent the night on your hotel room floor, or somebody else’s. But so what? It still rocks. So, you must wear something that is essentially the perfect intersection of the walk of shame and the catwalk…

If you found that perfect go home garb, that may be what you have worn to the JUNOS after party (Don’t have an invite to one yet… message me about mine). Of course, the real issue is what happens if your drooler was at the same party as you. Don’t worry, if they remember that will be a miracle. Plus, if they DO remember, then they noticed you. Victory!

Let’s be clear, you can’t wear the same outfit to the after party that you wore to the awards broadcast. Read the fine print on your ticket –  the JUNOS want you to look good for television. Plus, I know you have put a lot of thought into getting Shawn Mendes attention or Sarah McLachlan, depending on whether you are a cougar, or twenty years past your prime like me, or thirty. Regardless of your interests or your age, get fancy people. It’s show time!

If the dizzying pace of outfit changes doesn’t make you feel like stage dancer in a tacky cruise ship show, then wait. Just hours before the broadcast you were seated at the JUNO Songwriters’ Circle, a fundraiser for MusiCounts. Odds are good that you have missed brunch and your last full meal was somewhere in the ByWard Market. By meal I mean ice, stir stick, mix or whatever. So, you need to be comfortable. You need ventilation, but you also need to look cool-casual. This event is laid back, so your outfit better be. Keep in mind that there could be a Justin Trudeau sighting as well. What if he agrees to a picture? Crap! What a nightmare and it isn’t even Saturday yet.

Saturday, I can’t help you. Are you going to the JUNOS banquet? Are you attending my conference? Are you joining to watch me do karaoke at the Sens House? Do you really think I am going to sing? Do you have a VIP suite to hang out in? What about JUNOfest? Did you find some cool bands on Friday you want to see again? The forecast says it’s going to be around freezing, so your outfit needs to be chill.

I would love to provide more advice, but I need to get home and layout my garb. I also must figure out workout clothes, clothes for my Thursday stage rehearsals (yes I think about these things), what socks to bring, should I bother with a coat and, finally, I have to do a contact lens count. A contact lens count you ask? Yes, I need 1.5 pairs per day as they get all foggy on me when I wear them too long and my only pair of glasses are far from JUNOS cool. Besides, I need to see what YOU are going to be wearing!

 

Okay, so I borrowed the title from a session I saw at SXSW 2017. 

I hope the panelists –  Aaron Hillis, Indiegogo; Jen Yamato, LA Times; Roxanne Benjamin, We Summon the Darkness; and Tom Hall, Montclair Film Festival – don’t mind my plagiarism. That’s not my intention. In fact, it’s the opposite. It’s to promote what I found to be a fascinating little gem of a panel, tucked away in the corner of one of the biggest and best conferences in the world. 

When I say tucked away, I mean tucked away. At go time there were only nine of us in the room for the panel, with one attendee being the husband of a panelist. I felt bad for the quartet on the podium, who summoned their mojo and committed to making an amazing experience for their few supporters, including me. 

I’m pretty sure I was the least musically inclined or talented person in the room. I stood out like a broken guitar string. The others were all clearly into music, into karaoke, and into each other. 

The premise of the panel was that for some reason karaoke is the golf of the film/festival business. Who knew? The panelists claimed that movie deals get done, pitches get made (no pun intended), and relations get built at karaoke parties.

 

The more I sat and listened, the more it made sense. Karaoke is social, fun, interactive, unpretentious, and celebratory. It involves a lot more people than a golf foursome. It’s fueled by emotion. It’s turbocharged by cocktailing.  

The best part of the panel? Each panelist ended up performing a song. Think Miley Cyrus’s Wrecking Ball done by an LA Times film critic. A few audience members joined in as well, including a guest appearance by Brett Galman, who channeled his inner Notorious B.I.G. and wowed us with a Springsteen cover. 

They were awesome and I was jealous and wowed. It was the best hour of my day. 

Every song made me smile, made me laugh. I had some writing to do that I was stuck on, and one performance sung a breakthrough idea into my head. I left the hour with an energy level that a venti cappuccino couldn’t have provided. 

I have a question for you. Why don’t you have music in your meetings? Why don’t people sing, not just talk in meetings? Could you imagine how collaborative your meeting would be if every participant was asked to belt out a favourite before you got down to business?  

Given I have laid down the challenge, I’m sure I’m going to get called on. I plan on practicing in private to prevent total humiliation. 

Purple Rain baby, Purple Rain. 

Greetings from Austin.

The general sentiment at SXSW is everyone is waiting for the big news of the year, and for the second event in a row, the general feeling is that it’s not going to happen this year. 

Unfortunately, the lack of splash casts a pall over the event. Additionally, the keynote lineup has slipped this year. But then again, how do you compete with Obama from last year’s conference? Or live streaming Edward Snowden in from a secret Russian location like they did in 2015. Or Star Wars: The Force Awakens Director J.J. Abrams. Or Twitter Co-Founder Biz Stone talking about combining humanity with technology.

Admittedly, many of the panels disappointed me. The SX sports content seems to be flooded with expert panelists who think that stating that people watch sport differently in 2017 than 1987 is somehow a breakthrough. At one panel, I tweeted the speakers to ask a leading question to see if they would get back on their stated topic. They read my question aloud and then answered it by going even farther off topic. I really think SX needs to find a better quality control model. One thing is clear; many panelists are first-time speakers, who forget the audience often has more experience than them. They don’t realize their job was to research, craft, and present a very tight point of view or personal experiences that will provoke thought and discussion. Instead, many of them turn into a cliché recital.

Fortunately, I went to a Meetup on Sports & New Media that provided some more interesting perspectives. Meetups are great, because everybody talks, or can if they want. The discussion, led by the NFL Networks Jane Slater, focused on Twitter and its use by sports journalists, teams, athletes, and brands. What made it special is there were attendees there from a Mexican-based online soccer forum (no word on how they snuck past Trump into Austin), a Marketer from the German Bundesliga, programmers from SRC in Montreal, and an Irish journalist. 

The SXSW Trade Show always has some gems and this year it was Pincause. Started by a former management consultant turned world saviour, the concept is simple. Buy a pin and the funds go to important causes. My pin was in support of refugees. The Pincause booth featured delegate created artwork pinned to a content wall. I got chatty with some others at the booth who immediately grilled me on my views on their POTUS (That has been a recurring theme this week. As soon as people discover I’m a Canadian, they express their love and jealousy of Justin Trudeau and want to know what we Canucks thought of their conundrum). I decided to open my arms to my newfound troubled American friends and drew a Canadian flag with a blue border inviting them to come visit…and stay for a while. The Pincause team was pleased with my quick adoption of their values. 

Pfizer impressed me with their activation communicating the Global Goals of the United Nations. I decidedly was not shy about grilling the Community Relations rep about their reason for being at SXSW. It’s an interesting way to activate a partnership. They’ve decided to attend trade and consumer shows attended by influential people, in this case marketers and innovators, to showcase the UN partnership. Pfizer seems to have a healthy dose (I made THAT pun without even realizing it) of self-awareness that they can be perceived as a big bad money gouging pharma company. Shrewd of them to not only invest in a worthy cause, but to be unafraid to toot their horn about their involvement   

The best stat I heard this week is that there are 350 parties that occur in Austin around Southby. Everyone has a party. Telefilm Canada. Music Export Canada. Fuse Canada (Where was my invite Nicole Galluci?). Washington DC Events. Mazda. National Geographic. Pandora. Samsung. German Haus. Many of them have created their own custom event spaces. Mazda had an amazing studio and a music lineup that would crush many festivals. Events DC has a prime outdoor space right across from the convention centre. National Geographic, yes National Geographic too, had a multistory space on Dirty 6th (yes the locals call it Dirty and it is) where they were getting rave reviews for the best drinks in the city. I went for the cover shot (not a drink), an unreal AR Experience, and the Einstein Chalkboard robot. The latter was super cool. Consumers were asked to tweet a head shot to NG and then the robot arm would draw your portrait in chalk. They even set you a prompt to come back to the space when your old-school selfie was being produced. 

My Apple Watch, Nike edition (hopefully this plug will get me some brand cred) says I tallied 15,773 steps today for 10.94 K of travelling. It was worth it to find these tasty morsels.

I really like Tourism Toronto’s new spot.

Engineered by J. Walter Thompson, the new spot is a wonderful celebration of everything the 416/647/905/289 has to offer. I am not sure if the ad was released in celebration of the city’s milestone 183rd birthday, but that’s my guess.

The spot focuses on three F’s that make Toronto great right now: Food, Being a Fan, and Freedom.

This city tastes so damn good right now. When I moved here, the restaurant scene had no imagination. A waterfront patio or a view from an office building masqueraded as an atmosphere. Quickly prepared and even more quickly served Asian food pretended to be experimental. The removal of tablecloths at 9:00 PM, to make way for a dance floor, falsely signaled hipness.

Today, there are more places to dine than days in the week. Neighbourhood flavours are popping up and establishing delineated neighbourhood pockets that offer multiple options. Young people have made finding the latest brunch place into an art form. Condo after condo is rising to provide even more clients than most proprietors could imagine.

Food is also our moist outward symbol of our multiculturalism, which, thanks to President Trump, is high on the conscious of the entire world right now. Canada has longed to open its doors to the world and the collection of top menus profiled by Toronto Life demonstrates the benefit of that.

This city is also playing damn well right now. Is it possible with the rise of the Maple Leafs, renewed leadership at the Argos and the continued excellence of TFC/Jays/Raps, that 2017 could mark us going 5 for 5 in reaching the playoffs? Our teams’ performance has only been outshone by amazing marketing and player engagement. We The North is a timeless and brilliant marketing campaign. The Bautista bat flip should be in Cooperstown if it isn’t already. The media even seems to like the current Leafs brass  

My Dad used to tease me as a young Leafs fan. His patented expression “Poor old Toronto” could regularly be applied to many of the lean long downturns our teams have faced, but I smell a parade coming before you know it. Will it be a World Series? A Coupe Grey? Lord Stanley’s mug? My prediction? Raptors. 2017 NBA Champions. You heard it here first. Raps-Rockets, we win in 7!

Long before the world has decided to take a turn back to the Stone Age and erect borders, Brexits and brick walls, Toronto has been one of the most welcoming places on Earth. I found this as a young mixed race individual moving here with no track record and today we continue to do so. Unfortunately, the most famous Black Jew that Canada has produced isn’t me, though I’m giving Drake a good chase. JK!!! 

Drake is no refugee, but I love his eagerness to stump for our city at almost every chance he gets. We are a city that accepts everyone and our backbone is going to be tested more and more over the next few years. 

I only have small quibble with the Toronto Tourism’s piece – proclaiming Toronto as “Canada’s Downtown.” Guess the tourism marketers decided we don’t need any visitors from the rest of Canada. Perhaps they haven’t travelled across this great land and realized the dislike our fellow citizens have for our arrogance. In fact, I thought by loaning the Raps and Jays to the rest of the country that we were building new bridges (I’m only half joking).

Toronto is no more Canada’s downtown than Bay Street is my bank or Ossington is my rec room or Leslieville is my garden. Toronto, like Vancouver, Halifax, Chicoutimi, Lethbridge and Brandon, is a window into Canada. What you see through that window is a lot different than what you would see through the Fort McMurray or Port Hawkesbury window, but we aren’t anybody’s downtown. 

But that’s just my point of view. The View from/of Toronto is a pretty good one. So, let’s share it and not flaunt it!

Can you “Guess Who” will be appearing at CSFX 2017?

It’s true, the thirteenth edition of the Canadian Sponsorship Forum will be featuring some amazing JUNOS weekend talent. No it won’t be the eponymous Winnipeg rockers. I just borrowed their name to create a catchy headline, or what I thought was a catchy headline.

But I can promise you some surprise artists will be making an appearance sometime during the weekend. I can’t tell you when. I certainly can’t tell you who. That would be ruining the fun. In fact, I have already said too much. I will leave it to you to be ready to share live with your social networks, so make sure your smartphone is always charged. As for whether you will be able to get a selfie, a group photo, or an autograph… my advice is simple. Sit in the front row of every session. Dress to impress. Gasp out loud every time a curtain opens behind a speaker. Mare sure you have engaged a teammate with sharp elbows to ward off other delegates trying to hone in on your moment!

 

 

 

 

 

 

 

That’s half the fun of an event like the JUNOS. You don’t know who you are going to run into over the weekend, whether it be in the hotel or on the street. Just take a look at this year’s nominee list! We have The Weeknd, Celine Dion, Drake, Sam Roberts Band, Tegan and Sara, Coleman Hell, The Tragically Hip, Billy Talent, Hedley, Leonard Cohen, and Arkells just to name a few! How much fun would it be to see one of them? Once again, I encourage you to be at your ready. Start a couple of weeks out by practicing your moves. For example, don’t suffer from open mouth gaping syndrome when you first catch their eye. Your uvula is not attractive to anyone, especially perfect strangers. Secondly, don’t stammer that your their greatest fan and then get the name of their last single incorrect. Third, don’t start talking about your Kiwanis music festival ribbons unless you enjoy shouting to the back of a departing skull.

Here is who I can tell you that we are going to see: Shawn Mendes, The Strumbellas, Ruth B, Alessia Cara and A Tribe Called Red.

Taking nothing away from the spectacular award show itself, but my favourite event is the Songwriters Circle in support of MusicCounts. The 2017 version of this event is hosted by music legend Bruce Cockburn and features some of Canada’s most talented songwriters, including this year’s JUNO nominees, performing their songs and sharing the stories behind them.

Guess who else you are going to see at CSFX 2017? Well I can tell you we have delegates from RBC, BMO, TD, Visa, Scotiabank, Telus, Bell, NHL, Canadian Red Cross, Allstate Insurance, Freedom 55 Financial, Unicef Canada, Habitat for Humanity Canada, Dairy Farmers of Canada, Diamond Integrated Marketing, NFL Canada, NBA Canada, Lumency and more! Now I am not sure if this is needed, but I am happy to share my Top 10 Networking Tips with you perhaps in a future blog, but #7 is most definitely to keep your PowerPoint in your pants. Seriously, nobody comes to a conference to get pitched. Friends first, sponsorship partners second.

Our JUNOS weekend won’t be complete without some Ottawa venue carousing at JUNOfest. Friday night we encourage you to hit the town with your wristband (part of your delegate kit) and check out some of the 100+ artists playing on stages throughout Ottawa. The festival will feature live performances by regional and national artists representing the many genres that make up Canadian music, including local artists representing Ottawa’s diverse and vibrant music scene and 2017 JUNO Award nominees.

You don’t need to guess at who our great speakers are. But in case you’ve missed it, we have Google’s very own Mike Armstrong and Cristie Schultz talking how Google can help you amplify your efforts in a mobile-first World. We have the founder and CEO of Spartan Race, the world’s leading obstacle racing company, Joe De Sena. We have digital media industry veteran of nearly 20 years, Marc Dinsdale, from Facebook and Instagram. We have Marketing Mag’s 30 under 30 winner, Rebecca Basi, from Plastic Mobile. We have Dana Brochu chatting how Sleeman Breweries launched a new product with a younger demographic. We have Allan Reid, President & CEO of CARAS, The JUNO Awards and MusiCounts, giving a backstage glimpse of the JUNOS and Canadian music. We have Smoke’s Poutinerie‘s Ryan Smolkin discussing brand building through entertainment and world domination through poutine. That’s just a small taste of CSFX17’s exciting speaker roster. 

 

 

 

 

 

 

 

I would encourage you to, once again, sit in the front. I would also encourage you to keep that charged phone in your pocket. Trust me, the world can wait forty-five minutes. You are much better off inhaling everything the speaker has to offer, especially if you want to hit them up later for coffee. Nobody wants to have coffee with the crown of your head.

I am sure you can guess by now that I will be at CSFX 2017, as your host and conference guru. But if you have any questions for me sooner, feel free to reach out!

 

BIG thanks to NBA Canada for extending the chance for me to attend the NBA All-Star festivities in New Orleans this past weekend. 

Despite the frostiness between Kevin Durant and Russell Westbrook, NOLA boasted warm weather and sizzling Mardi Gras excitement. 

There was certainly no lack of excitement at Sunday night’s NBA showcase game. During the fourth quarter, buzzing fans started chanting “Defence! Defence! Defence!” Hearing the crowd’s cries from the Western Conference bench, DeAndre Jordan returned with “No! No! No!” That moment in time perfectly describes Sunday’s aggressive game. With a short supply of defence, the electric game ended with Anthony Davis destroying a 55-year-old record with 52 points, leading the West to a ten point victory over the East. With 33 steals and 16 fouls, there is no doubt that players were out to give the crowd a show.

The same couldn’t be said about the Slam Dunk Contest, as the crazy 2016 showdown in the frigid 416 was unequivocally better. Unfortunately for Aaron Gordon, his Drone Dunk went awry and overshadowed him getting robbed of the Slam Dunk title in Toronto last year. However, the All-Star game was saved Sunday by John Legend who I think the NBA should just sign a lifetime deal with. 

If there was a Slam Dunk winner over the weekend it was probably Nike. Their Equality campaign cast a long gaze over the visitors from across a fractured nation being hosted in a town whose inhabitants possess an unreliable spirit despite the environmental catastrophes it has overcome.

Featuring Antonio Davis’s steely gaze and the simple word Equality, posted a dagger to the heart of the issues facing the USA. The Equality t-shirt was selling out constantly with stores restocking at a fast break pace.

The effort was glued together by its connection to Black History Month featuring limited edition Nike Shoes raising money for Nike’s Ever Higher Fund. I tried to snare the Nike Air Force 1 Equality special edition shoes but ten minutes after their online launch they were sold out. A quick trip to eBay saw them already listed for a 300% markup. Not bad for ten minutes work (don’t worry my feet had a happy ending after I scored a pair of Kyrie Irvings at local sneaker store).

The other big winner was the City of New Orleans. Pressed into duty as a replacement host after political pressure saw the game pulled from North Carolina, the original southern party town, New Orleans strutted its crazy eccentric self. The fact it was also Mardi Gras made for a combustible combination. Parades, parties, and preachers were on every street corner, I kid you not. Every street corner had some form of apocalypse promising barker.

The parades became my weekend obsession. I followed them around amazed at how excited people get over beads, how elaborate the floats were and how others were nothing more than a pickup truck. My favourite piece by far were the marching bands. It amazed me how dozens of people can walk, play, and perform in perfect unison while wearing uniforms that appear to be fur lined, bejewelled hazmat suits with War of 1812 hats. 

I stalked the bands for two hours Sunday, trying to keep pace with those in full verse. The parade conveniently snaked through the downtown core allowing for some zigging and zagging by a first time Mardi. 

The weekend left me wishing we had more marching bands in Canada. It would certainly add life to Canuck events. Activation idea??? Perhaps. 

The thrill of an NBA All-Star Weekend is that everywhere you look there is a celebrity. Coaches. Current Players. Hall of Famers. Media. Musicians. Agents. Put them in any city and you’ve got an epic scene.

Combine the excitement with a little gumbo and it gets downright spicy!

Ladies and gentlemen it’s official, I am writing a book.

I talked about it for years and was asked about it a great many times. A lot of my friends and several of my blog readers – which would mean all of them – have suggested that perhaps I should put something together that is a little bit longer than a weekly rant. They have also suggested, and not unfairly, that I use appropriate grammar, structure, punctuation and language style. So, I went out and bought a classic style guide, completely rearranged my work schedule, put on my thinking hat and dove right in.

I’m sure you have many questions. Questions that most likely fall under the following three inquiries. Number one, what am I writing about? Number two, who agreed to publish this thing? Number three, who is going to read it?

Number One

I am going to write about what sponsors want. Why? Well first off, every piece of unsolicited advice I’ve received in my life has been consistent with “you should do something you know or you should do something you’re passionate about.”  So, that’s exactly what I’m doing and it’s pretty exciting. Literally what I’m attempting to do is take a presentation that I have given at least 50 times, which focuses around my ranting against gold, silver and bronze sponsorship packages, and turn it into a book. If you have ever seen my presentation before, you know that I focus on sponsors wanting to borrow equity, tell stories, engage stakeholders, see proof and get promoted. So naturally, this is precisely what my book is about.

Number Two

Ohio University Press agreed to publish my book. They even sent me a fancy contract, which I’ve signed, and now I have an incredibly demanding set of deliverables because I set a ridiculous timeline to deliver this book by April 30th. In addition, we still have the many projects going on at T1. I am, however, honoured and candidly intimidated that the Ohio University press will be including my book in a new sports marketing series they’ve been creating, publishing and promoting over the last year. They have asked me to tackle the sponsorship topic for my book and they have several more in the hopper as well. If you’re wondering if this has anything to do with my recent trip to Athens, Ohio where I talked happily in this blog space about working with some fantastic combined MBA/MSA students, then you are correct. If you’re thinking that Ohio University also sounds like the same place where my good friend Dr. Norm O’Reilly is the Richard P. & Joan S. Fox Professor of Business, you’re right again. I’ll fill in the blanks for you if you’re thinking this publishing gig is a result of me using my connections, it is. I mean, what good in life are connections if we can’t use them.

Number Three

Now on to chapter three. I didn’t mean chapter three but I guess I’m thinking about the book. Question three, who will read it? The cool thing about this project is that while I have a university as my publisher, it’s not a textbook. It’s a book that we would like to see in classrooms in sports marketing courses on sponsorship. It’s a book that we would like to see in many countries, in fact the book is going to be promoted in over 50 countries through their network. It’s a book we would like to see as required reading. But most importantly, it’s book we would like to see people who work in sponsorship in the street reading, whether that be an academic professional or on a voluntary basis.

I hope all of you read the book as well because if one thing is for certain you are all contributors. The book is not a textbook and was not meant to be an academic study. It was really to question my thoughts on sponsorship, on the opportunities that exist today, on the application to use it tomorrow and what makes for great sponsorship or for poor. Really what this book is going to be is a catalogue for my lifelong industry observations. I have had the amazing fortune to work on some great sponsorships but candidly I have had the opportunity to watch and observe even more great work than I’ve had my hands on. I’m combining my life of observing, my relentless reading, insane amount of conference going and unapologetic event snooping to pepper my thoughts into one little book. So, in effect everybody in my universe is a contributor.

On top of that, I should reach out to some of you for discussions, to gain your input, to question case studies and to fax quotes for the book (that is been an interesting exercise). I’ve reached out to people as far away as Austria, Germany, The United Kingdom, Spain, The United States of Trump and, of course, some Canadian experts as well. Modestly I must say that everybody is very excited for me and so far have agreed to contribute as best they can. If you have any thoughts or a case study or a person I should interview or an idea for my book, send it my way. 

As the publisher said to me, nobody is getting rich off this. My motivation is to provide a resource to help sponsorship marketers around the world. My motivation is to create a vehicle for conversation about different points of view on sponsorship. My motivation is to shape and share what I have learned so others benefit. If you want to be a part of that, hurrah! But hurry, I have committed to a crazy deadline of April 30th for my first draft. Yikes. That’s 80,000 words away. The good news is I have cranked out about 43,000 words already, digitally at least. Though I suspect 42,000 of them will be deleted. If you want to read some, I can send the completely unedited version to you because I’d love to hear your ideas and thoughts.

How have I been able to get so much done in January? Well my team here at T1 has been incredibly supportive. I was really quite surprised how agreeable everybody was when I said “Hey I’m not going to come in most mornings. Hey I’m going to decrease the number of meetings I attend. Hey I’m not going to work on so many projects. Hey I need to move your weekly one-on-one to the afternoon.” I don’t know, maybe I was naïve expecting more protests. Maybe my ego hoped for some tears and whimpering sad faces. I guess my team is just so supportive of me that they don’t have a problem with me not being around. I guess the team really wants T1 to have a worldwide publication and they’re willing to sacrifice having me in their meetings giving them the death stare. Somehow, someway my team has figured out that they need to let Mark go be in a dark corner to scribble down all his problems, memorize his memoirs and put them into a book.

Of course, I must thank my darling wife Karen, my lovely and handsome sons, my sweet little animals Prince my CavaPoo and Apollo the crazy cat. I also must make sure that I think of my staff who sacrificed so much. But it all seriousness to everyone who reads this blog, a big big big big thanks as many of you have said to me, “Hey you know what you’re an OK writer, maybe you should write a book.”

So finally, I am listening and cranking out pages, because that’s what you want and this book is about What Sponsors Want.

Kudos to Class of ’97 grad Brendan Fyfe and his volunteer band of Sport & Event Marketing alumni for building the George Brown College 5 to Watch program into a premier Canadian sports marketing property.

Since its inception, the program has awarded 25 5 to Watch winners from 186 nominations and raised over $200k for student bursaries at George Brown. One of those award winners being T1’s very own Norm O’Reilly who was honoured in 2013.

Other notable winners include TSN’s Matt Silver, Under Armour’s Matt Shearer, Scotiabank’s Jacquie Ryan, NHL’s Sophie Kotsopoulos and Canadian Olympic Committee’s Andrew Baker.

There are three things I admire about the program:

1. It’s a “Hall of Fame” for people in their prime. Just look at the past winners. They aren’t retiring. They aren’t selling their agencies. They aren’t getting ready to write their memoirs (not one of these comments apply to me FYI.) They are the hottest and smartest players in our industry today and will be for some time.

2. Talent attracts talent. By honouring and promoting the best, the younger people in our industry are provided with role models and templates to mirror. Hopefully this property helps retain some of our best young minds who may be getting lured to stray.

3. Given it sold out last year this may cause more harm than good, but the 5 to Watch Award Ceremony is one of best networking events of the year (you know I’m going to list my events at the top….ha!).  But seriously, get a half dozen tickets early, early, early for your team and block off your afternoon to make yourself handsome. Okay that’s my strategy. You probably don’t need the extra prep time. In any event, if you haven’t been to the beautiful George Brown Waterfront campus, here is your chance.

Like anything in life there is, however, room for improvement:

1. To date, only 1/4 of the nominees and 1/4 of the winners have been women. While I have no data, I am positive this industry is a lot more gender balanced than that. I am shocked that any sort of bias exists, but there must be a fundamental reason for this inequality. That problem can be solved by YOU!

2. Another issue that the organizers have stressed is ensuring national representation of nominees. While there is an industry concentration in Toronto, there is a massive sports marketing community in the Province of Quebec, as well as provincial sports bodies, university athletic departments, community sports leaders and junior hockey teams from coast to coast.  If ever there was a year to ensure more nominees came from across our great land, 2017 is it!

3. Not enough people outside the industry know about them. We can be the world’s biggest clique in this business and sometimes that’s a great thing, but other times it’s a liability. Awards like the 5 to Watch need to have a larger profile across the Canadian marketplace. Not only will it be great for the winners, it will have tremendous benefit for the professionalism of Sports Marketing.

One quick note: The organizers are looking for new blood to drive it forward. The core group of volunteers have done five years of heavy lifting and it’s time for some fresh input  I don’t know if they are accepting non-GBC alumni, but to me this seems like a prime volunteering role if you’re looking to “network before you need to.” This would certainly be an effective platform!

Nominations are now open. It’s a great opportunity to honour the next generation in your organization, even though you will probably have a challenge narrowing it down to five from your own talent pool. As well, it’s a great opportunity to build profile for your property, organization, company or agency. Place a special emphasis on finding nominees who don’t look like the past winners.

Nominate. Celebrate. Motivate.