Lessons Learned in 2011: Canadian Sponsorship Landscape Study
For sponsors, sponsees and agencies, the forecast for the upcoming year was that most see a glass half full scenario, with 35.9 per cent of sponsors expecting to spend more, 58.8 per cent of sponsees expecting more revenue and 70.3 per cent of agencies expecting more billing.
While 48.4 per cent of sponsors plan on similar spending to last year, 32.5 per cent of sponsees expect similar revenue and 8.1 per cent of agencies expect similar billing.
Agencies had the most reserved expectations, with 21.6 per cent predicting less billings, whereas 15.6 per cent of sponsors plan to spend less and only 8.8 per cent of sponsees projected less revenue.
The 2012 Canadian Sponsorship Landscape Study results will be presented at the 8th annual Canadian Sponsorship Forum, July 25-27, at Le Westin Montréal. For more information, or to register now, click here or contact us at 1-888-400-2228 or by email to info@canadiansponsorshipforum.com.
Check out the Canadian Sponsorship Forum Newsletter weekly for a new lesson learned every Friday, courtesy of the Canadian Sponsorship Landscape Study and participants such as you.
Previous lessons:
CSLS Lesson 1: Building Sponsorship Takes Time
CSLS Lesson 2: Follow the Trend or Spend?
CSLS Lesson 3: Decision Times Vary
CSLS Lesson 4: Where the Money Goes
CSLS Lesson 5: The Right Activation Makes a Difference
CSLS Lesson 6: ROI From Sponsorship Keeps Growing
CSLS Lesson 7: Target the Right Sphere to Maximize ROI
CSLS Lesson 8: Demand Proof that Your Sponsorship is Working
CSLS Lesson 9: Room for Improvement in Sponsorship Servicing
CSLS Lesson 10: The Sponsorship Pie is Big