I love the first week of September!
Back to school. Back to work. Back to football.
The air is filled with newness, energy, hustle, and anticipation. It might be the busiest week of the year, but it’s also one of the best. There is a sense of renewal and revitlization that comes with the Fall – not to mention it also brings the best weather of the year!
This week, when I returned from a thoroughly relaxing end-of-summer vacation to an office buzzing with energy, I realized it’s been ten years since we moved the agency into our then new, now current, offices. I remember being nervous at the time of signing a decade-long lease. Today, I am in disbelief that 2007 is now 2017, and I can’t help but ask myself what happened to the last ten years?
Perhaps a better question is what have I learned since I calmed my nerves and signed my name on that dotted line? If the brick walls of The T1 Agency could talk, what wisdom would they impart?
It’s A People Business
The first and most important lesson is so important it could be the only lesson. It’s so essential that it applies to any business in the world. It’s the oldest lesson in business history, but candidly I didn’t really embrace it properly until the last few years. Our business success is one hundred percent dependent on the quality of our people, their skills, motivation, and smarts. If I reflect on my path in building this agency, I wish today that I had started working earlier and more purposefully on building a great team. In the early stages of my firm, I was too focused on selling projects and executing them. I wasn’t building a business, I was fulfilling orders. Once we realized that our focus should be on attracting, developing, and retaining stars, it was like entering a different business universe.
You Don’t Know What You Don’t Know
I didn’t come up with this expression, but I love it. I think it’s something that you learn as an individual or an organization as you mature. In my case, I intially thought we were an agency that was providing certain services to our clients. But only once I started hiring great people with great backgrounds at other companies (See Lesson #1!) did I start to get educated. This applied to many aspects of our business: creative, strategy, and digital for example. Building a business from scratch can give you a false sense of God syndrome. Having your eyes opened to new religions can make you a true believer.
Practice What You Preach
The shoemaker’s kids probably don’t have tattered shoes, but we certainly had a tattered brand. We had a crummy brand and yet we were preaching all sorts of advice to our clients. Although a brand is much more than a logo, in our case it started with the logo, our agency name, our philosophy, our culture, our own marketing. So over time we tackled all of these issues and you know what? This brand building stuff works! That’s good news for us because now we can preach what we actually practice.
Late last year I signed a lease to keep us in our newly renovated workhome for several more years. The legal document spelt out all of our tenant rights and obligations. Perhaps it could be amended to provide some insight on what new valuable learnings await around the corner.